Baby poop is messy and stinky, strangely colorful, and usually accompanied by a hilariously obvious “I’m pooping” face. As soon as that face appears on a baby’s face, parents and babysitters know that it’s game-over at that point. A parent’s only hope is that the situation is at least manageably contained to the diaper.
That’s why—to showcase their baby wipes— Pampers decided to create a truly epic compilation video of babies pooping in slow motion.
While of course nothing graphic or distasteful is shown, the video focuses on that distinct face babies make when they realize poop is happening—and it’s happening in their diapers. Aptly titled Pampers Pooface—and produced by Saatchi & Saatchi London—it’s impossible not to laugh as you watch this video.
Set to Strauss’ “Thus Spake Zarathustra”—which most will recognize from 2001: A Space Odyssey—this video has a simple message for parents: “Don’t fear the mess!”
Check out the video above.