World’s First Twitter-Themed Hotel Hits Magaluf, Spain

How addicted to Twitter are you? If you’re one of those people who takes your tweets along with you on vacation, you may want to check out the world’s first Twitter-themed hotel in Magaluf, Spain.

Heralded as the perfect summer destination, the hotel caters to the ever-growing demands of social media addicts. Inspired by the trend, Meliá Hotels International, the leading hotel chain in Spain, introduced the @SolWaveHouse Hotel, which allows guests to interact with other tourists and staff via text-based messages of up 140 characters.


General Manager of the @SolWaveHouse Hotel, Gonzalo Echevarría, says “the hotel takes a new step in meeting the expectations of an increasingly experiential and social customer profile, through new technologies.”

The hotel encourages guests to log onto their accounts and share their experience with their followers–because let’s face it, if it isn’t on Twitter yet, it hasn’t happened. To connect with other tourists, share photos, chat, or even flirt by sending virtual kisses, the hotel created the virtual community #SocialWave.


Minibars in the rooms feature a “Thirsty? Tweet Us #FillMyFridge” sticker, bathroom mirrors give social media junkies the chance to win an extra one-week stay by taking a photo of themselves and tagging it “#suitcontest” and big mustache stickers invite tourists to share funny selfies on sites like Instagram. There’s a special hashtag for everything you can possibly imagine.

This is one place where you won’t have to feel guilty for ignoring incoming phone calls because you happened to be in the middle of composing a solid tweet.


“Our main clientele is young and social and always looking for new experiences and emotions shared with a growing virtual community,” one of the Twitter concierges at @SolWaveHouse explains. “With # SocialWave we wanted to meet this aspiration, which binds to the quality and striking design of our product and the outstanding beauty of the environment. ”