One lucky winner will have the opportunity to go on the ultimate shopping spree and win $35,000.
The only catch? The winner must first “Spend Reckless” and find a way to squander $10,000 in a 24-hour period before they can redeem the additional $25,000 grand prize. The rules on spending are simple: Do whatever you want with the money, as long as you spend every single penny within the allotted time frame.
“Last year’s contest was a massive success but we wanted to up the ante for this year and make the contest true to our brand…Reckless!” — Drama Beats, Founder, Young & Reckless
How hard could it be to spend $10,000 in a single day? Let’s say you have that kind of money lying around and aren’t sure what to do with it–then what?
Everyone we spoke to said that it would be really simple to spend that type of dough in no time. While most people are struggling to get by on their bi-weekly paychecks, or wondering how to invest their last $10,000 in the stock market, one lucky winner will be forced to irresponsibly spend it.
You could easily blow $8,900 in 30 minutes if you decide you want to take flying to a whole new level and get behind the controls of a MiG 23 fighter jet. Break the sound barrier and experience rolls, dives and loops with a professional pilot. Or maybe you’re the gambling type? You could go to Atlantic City, Las Vegas or Lake Tahoe, pretend you’re James Bond in a tux and put it all on red at the roulette table.
The concept of having $10,000 to do something with got us thinking. If you had that much money that you just HAD to spend it in 24 hours, what would you guys do with it?
Built on a solid foundation, the Young & Reckless brand, created by Chris Pfaff aka “Drama Beats” from MTV’s Rob Dyrdek’s Fantasy Factory, gives the new generation styles and designs that capture the streetwear vibe and culture of Los Angeles, as well as the Young & Reckless lifestyle they lead.
Young & Reckless is sold at all major retailers across the country, and has even become a wardrobe favorite among celebrities such as 50 Cent and Zac Efron.